Create a better attendee experience and save time with AI event planning

Hosting an event is different than it was a few years ago. Your audience may not be completely in person anymore, or even attending from the same time zone or at the same time. Attendees expect convenience, and delivering on those expectations takes time, energy, and budget that you may not always have. 

In addition, the last year has changed the way we use our day-to-day tools thanks to generative AI. When you sit down to plan and create your event, it may seem like you have endless pieces to put together. We know your time is valuable, and we’ve identified meaningful ways to offload some of your tasks to new tools like generative AI and Zoom AI Companion.

When you’re building out your event, you’ll be able to generate images for all parts of your event, including masthead, emails, sessions, virtual backgrounds, video production elements, and more. This is one of the first for event platforms, and a capability with limitless benefits:

• Built right into your workflow: Let your imagination run free and create realistic or abstract images that can be leveraged across your event setup process.
• Created by AI, controlled by you: All AI-generated assets are reviewed and managed by the event host before they’re published to the Zoom Event page, ensuring the images are a perfect fit for your brand and event.
• Included with Zoom AI Companion: Available at no additional cost to all paid accounts and all Session and Event licenses with AI Companion enabled at the account level.

While you’re creating your event, think about whether your image should be more creative or realistic, darker or lighter. You can be as specific as you want while you refine the images created. If you have a clear creative vision, be as specific as you can – or, if you want to explore different directions, you can be a little more generic with your prompt. Generated images are automatically saved to the hub content library and can be reused in other parts of that event or different events. When you’ve settled on an image you like, you can implement it right then. There’s no need to bother with uploading existing images when you can do it all right from Zoom Events.

There’s a lot of content to create for an event, and Zoom AI Companion can help you every step of the way. You need to write event descriptions, speaker bios, lobby announcements, marketing emails, and other event content. Wherever you see the AI Companion icon , you can ask for a little help.

• When AI Companion provides generated content, you can tailor it based on your needs. Make it longer, shorter, or even change the emotional tone based on how you want it to come across to your attendees. You can make it formal or make it fun – just make it how you want it.
• As a host, you can also have AI Companion help compose emails, subject lines, titles, and calls to action based on your existing event content.
• During the event, your attendees will be able to use AI Companion to write chat messages in the lobby chat to communicate with each other.

You may be able to plan a fair amount of your event with Zoom AI Companion, but that doesn’t mean you have to stop there. We recently announced an integration with Swoogo to add more customization and flexibility to your hybrid and in-person events. For example, you can:

• Connect a Swoogo event website and registration flow with Zoom Events.
• Capture signups in Swoogo with personalized registration paths.
• Funnel virtual registrants directly into Zoom Events for an engaging hybrid event experience.
• Create speaker profiles and sessions in Swoogo and sync with Zoom Events to save event staff time.
• Streamline event communications in Swoogo to improve consistent branding and messaging.
• Merge Zoom Events link directly with email communications. 

Learn more about connecting your events with Swoogo.

At Zoom, we’re building our own large language models (LLMs), but we also partner with third-party models from leading LLMs such as OpenAI and Anthropic. Because we use a federated, multi-model approach to AI, we have the flexibility to apply the right model for the particular situation. This can mean a faster response time and a lower overall cost, which means we can continue to offer AI generation as part of our existing paid plans. 

We’re delighted to bring more ways to engage with Zoom AI Companion to our customers. Our federated approach helps us introduce more people to the benefits of AI and save people more time as they use Zoom.