The 10 best webinar platforms for businesses in 2025

Zoom Webinars stands out as an all-in-one solution for hosting webinars, blending ease of use with a comprehensive feature set that caters to multiple webinar use cases.

Designed to accommodate both small, intimate gatherings and massive events, Zoom Webinars offers scalability without compromising quality. It comes packed with attendee engagement features that are user-friendly and customizable, like chat, Q&A, and polls, making it easier for you to connect with your audience in real time. These features complement performance and engagement reports that provide detailed insights into participant behavior and event performance. 

While you can customize the branding and colors on Zoom Webinars, customization is where Zoom Sessions excels. Hosts can brand every aspect of their webinar, from registration pages to email reminders. And for those events that require integration, the platform provides the option to connect CRM systems like Salesforce and marketing automation platforms such as HubSpot to streamline lead management and post-event follow-ups. 

Most people familiar with Zoom in the context of meetings will find that the interface, functionalities, and feel are just as intuitive on Sessions and Webinars. 

Zoom’s solutions offer a broader range of functionalities and security features. For example, if you need event-specific features, Zoom Sessions comes equipped with AI Companion, your own assistant that can leverage generative AI to craft personalized messages and images, streamlining event planning and promotion.

GoTo Webinar is tailored to host professional-grade events with the ability to accommodate up to 3,000 attendees. It strikes a balance between functionality and simplicity, with a combination of engagement features like polls, surveys, and downloadable handouts to help keep your audience involved and make your events feel more interactive.

The user-friendly interface makes it simple to set up and run events, and the platform shines in delivering high-quality events with reliable performance. But compared to Zoom Webinars’ all-in-one features or BigMarker’s advanced webinar automation, GoTo Webinar falls short on deep customization and branding options. That said, its strong focus on smooth execution and professional-grade features makes it an excellent choice for businesses that prioritize event quality over extensive customization.

Webex Webinars is a go-to platform for organizations that prioritize security and enterprise-grade integrations. Webex stands out for its integration with Cisco’s suite of products, as well as third-party tools like Salesforce and Marketo. If your team already uses these systems, you can get a lot of value and convenience from Webex Webinars.

Webex’s pricing positions it at a higher tier than other platforms like Zoom Webinars or GoTo Webinar. However, for organizations that require high-level security, such as those in healthcare, finance, or government sectors, Webex provides unmatched peace of mind. The trade-off for these advanced features is a slightly steeper learning curve, making it a better fit for more tech-savvy users or teams with dedicated IT support.

Demio is an excellent choice for those who want a straightforward, no-frills webinar experience. Its browser-based interface eliminates the need for attendees to download any software, streamlining the user experience. 

This simplicity is one of Demio’s biggest strengths, as it allows businesses to focus on delivering engaging presentations instead of dealing with technical hurdles. Its customization options also allow you to tweak registration and landing pages so you can build up your webinar’s appeal and deliver a seamless experience from start to finish.

Demio is a cost-effective alternative to more complex platforms like Webex Webinars or GoTo Webinar — a much better fit for smaller businesses and straightforward webinar needs. While its simplicity is a big draw, it does come with limitations in terms of advanced features for larger events. For example, if your webinars require deep integrations or complex analytics, Demio might fall short compared to other solutions. 

Regardless, if ease of use and quick deployment are your top priorities, Demio delivers an efficient and highly rated solution for smaller-scale webinars or marketing campaigns.

Livestorm is a solid option for businesses that need an entirely browser-based webinar platform. With no downloads required for attendees, it’s easy for users to join and participate without installing software or dealing with complicated setups. 

Livestorm offers advanced analytics and integrations with CRM and marketing platforms, making it a solution geared toward data-driven organizations. The platform’s reporting tools allow hosts to track attendee behavior, session engagement, and performance in real time. While the platform is equipped with a robust feature set, its cost may not justify the investment for users with basic webinar needs.

BigMarker stands out for its focus on automation, letting users set up and run automated webinars with ease. This makes it ideal for businesses that want to deliver on-demand webinars or pre-recorded sessions without active involvement in every presentation.

BigMarker also integrates smoothly with CRM systems and email marketing platforms, allowing you to nurture leads and engage with your audience directly from the webinar platform. However, BigMarker’s high degree of customization and automation comes with a bit of a learning curve. While powerful, it may be too complex for users looking for a more straightforward solution.

Crowdcast was built with a focus on multistreaming, allowing users to broadcast webinars on multiple platforms, such as YouTube, Facebook, and LinkedIn, simultaneously. It’s a fantastic option for businesses and users looking to expand their reach by streaming to various services their audiences might prefer without forgoing interactive tools like polls, Q&A, and chat to help engage attendees.

While Crowdcast excels in multistreaming and engagement, it lacks some of the advanced features that larger platforms like Zoom Webinars or GoTo Webinar offer in terms of automation and large-scale event needs.

ON24 is built with marketing and training in mind — it’s designed to cater to your needs if you’re looking to drive sales and educate your audience. Through its analytics capabilities, ON24 helps you track and measure every aspect of a webinar, from attendee behavior to interaction with content.

For training purposes, ON24 stands out by allowing you to create highly interactive sessions with features such as live Q&A, polls, and surveys. These tools foster a collaborative learning environment that boosts knowledge retention and enhances the overall training experience. The platform also supports real-time feedback, which is handy for assessing learner progress and improving training materials.

These integrations make ON24 particularly powerful if you’re using webinars as a central part of your marketing and training strategy.

WebinarJam is built with one key goal in mind: driving conversions. Its funnel-building tools allow you to set up targeted sales and lead-generation workflows easily, from initial registration to post-webinar follow-up. 

If you’re looking to run webinars with the sole intention of generating leads and converting attendees into paying customers, WebinarJam provides all the automation and analytics you need to streamline your broadcasts. WebinarJam also offers an auto-replay feature that allows you to automate webinar sessions. Paired with automated follow-up emails, you can nurture leads around the clock without having to manage individual interactions.

While WebinarJam is perfect for lead generation and funnel automation, it does come with a bit of a learning curve, especially for users who are new to webinar software or marketing automation. The wide array of features can be overwhelming, but the tools are built to help you convert leads, making the investment worth it for marketers.

Rounding out our list of the best webinar platforms is eWebinar, a platform designed for those who want to automate their webinar experience without sacrificing attendee engagement. The platform allows you to easily upload pre-recorded webinars and set them to run on autopilot, freeing up your time while still providing an interactive experience for attendees. 

It includes features like live chat, polls, and quizzes, all of which can be automated to mimic a live event, keeping the audience engaged. eWebinar also offers highly customizable templates, letting you tailor your pre-recorded sessions with minimal effort.

While eWebinar is excellent for automating webinars, it does have limitations. Customization options for advanced features are somewhat restricted, meaning businesses looking for extensive control over the webinar experience may need to find a compromise. And while the platform is strong for delivering pre-recorded content, it’s not the best solution for live or highly interactive events.