Create Meaningful Virtual Event Interaction with Expo from Zoom Events

Looking for ways to make your virtual event feel like an in-person experience? Want to help drive more meaningful connections for your virtual and hybrid attendees? You’ll love Expo from Zoom Events, now available as part of your Zoom Events license.

Expo can help create more opportunities for live networking among attendees, speakers, and sponsors. On the virtual expo floor, they can move freely around the space, network with individuals through one on one chat, and join other participants in Expo booths for topic-based conversations.

Attendees also can interact with sponsors, engage in live conversation, and explore topics in a deeper way. Booth representatives or sponsors can host multiple simultaneous conversations in a booth, and attendees can preview those meetings before deciding to join. 

Zoom Events Expo is a valuable solution for:

• Hosts looking to elevate the virtual experience
• Attendee networking and interaction
• Increasing sponsor engagement and lead generation
• Virtual and hybrid events

Expo is an optional feature that is available to you as long as you have a Zoom Event license. It gives event organizers the ability to set up a virtual exhibition that connects attendees, sponsors, and other booth representatives. You may have seen it as part of the Zoomtopia 2021 experience.

A few more details about Zoom Events Expo:

Chat functionality

Expo provides a space for 1:1 chat between two people - an attendee and booth sponsor, attendee and guest speaker, attendee to attendee, and more. As long as a user is in Expo and is open to network, anyone on the expo floor can initiate a direct chat with them. When “networking” is on, a Chat button will appear in the user’s profile.

Clicking the Chat button sends a chat request. They can request to chat with other attendees, sponsors, guest speakers, exhibitors, and booth representatives. If networking is off, the Chat button won’t appear in a user’s profile. Attendees can set their chat preference when they join the Expo floor and modify it under the Preferences tab.

Booth types and features

Expo supports two types of booths - sponsored and non-sponsored. Your expo can be only sponsored booths, only non-sponsored booths, or a mix of both. Each booth can be set up with a series of Zoom Meetings, or Spaces, that attendees can join during the predetermined Expo hours. 

Within these booths:

• Attendees can initiate 1:1 chats.
• Booth reps can host multiple simultaneous meetings.
• Attendees can preview one of these meetings before joining.
• Attendees can be directed from a meeting into a Breakout Room with other experts.

Booth owners can also upload resources like videos, images, and PDF files that booth attendees can view or download. 

Designing your space

As a host, you can set up your Expo space by using a template or designing a custom space by using a drag-and-drop tool to move booths around. Hosts can add over 100 booths to their Expo, but you’ll want to consider the size of the Expo (and how long it will be open) to give all attendees time to browse and interact with the booths.

Zoom Events hosts have flexibility when it comes to assigning access and ticketing for Expo representatives:

• Sponsor
  • The primary sponsor can edit the session details
  • The sponsor gets a sponsor rep ticket that is an alternative host ticket that can start the Expo Booth session(s)
  • They will also have an attendee ticket for all other sessions
• Sponsor Rep
  • Sponsor rep image will show in the Sponsor detail page
  • The sponsor rep ticket is an alternative host ticket that can start the Expo Booth session(s)
  • They will also have an attendee ticket for all other sessions
• Booth Owner
  • The booth owner is the primary owner for the booth
  • A booth owner’s image will NOT show up in the Sponsor detail page
  • The booth owner gets a sponsor rep ticket that is an alternative host ticket to start the Expo booth session(s)
  • They will also have an attendee ticket for all other sessions
• Booth Rep
  • A booth rep’s image will NOT show up in the Sponsor detail page
  • A booth rep will appear as the list of booth representatives to the event organizer
  • The booth rep ticket is an alternative host ticket that can start the Expo booth session(s)
  • They will also have an attendee ticket for all other sessions

All of these roles can enter the Expo floor early to set up and start the sessions before the Expo is open.

Want to get Expo from Zoom Events? Schedule a demo of Zoom Events today and discover new ways to offer amazing hybrid and virtual event experiences!