Maximize the Impact of Your Virtual Event With Hubs From Zoom Events

Virtual and hybrid events have proven to be a valuable solution for organizations to deliver measurable impact and results during a time of limited in-person experiences. Now, as attendees’ expectations evolve, virtual event platforms are a necessity to produce engaging, immersive experiences for in-person and remote audiences everywhere.

But what happens after the event? How do you bridge these experiences and keep your content relevant? How can you maximize the impact and provide meaningful lead generation once the event is over? 

Our all-in-one event management platform, Zoom Events, not only simplifies virtual event planning and hosting but makes it easy to organize and distribute content - and extend the interactions with your brand - through a digital directory called a Hub. 

Zoom Events Hubs are a central repository and digital collection of past, current, and future events and recordings. More than just an event archive, Hubs allow you to categorize content and access events within a single site. Whether you hold a 2,000-person conference or an internal company meeting, Hubs reduce the headaches of tracking multiple links and remove the need to frequently update your privacy settings.

Hubs can be categorized around event types, subject matters, hosts, teams, topics, and even audiences. They’re used to host the actual events as well as store post-event recordings. 

Zoom Events hosts will love all they can do using Hubs, including:

• Extend your content shelf life: Once an event is over, it doesn’t have to be forgotten. Hubs become a content destination to carry on the conversation long after an event is complete. 
• Augment your lead-generation efforts: Extend the efforts of your sales and marketing teams by offering an on-demand resource library for prospects. External Hubs with public-facing events can be valuable lead-generating tools for prospects and customers who like to self-serve and interact with your brand at their convenience.  
• Drastically simplify link sharing: Your Hub link stays the same regardless of the events it comprises. Instead of wasting time retrieving links or hosting individual landing pages, you can organize all of your events with just one URL.
• Showcase your brand: Customize a Hub with your brand logo, profile images, and social media handles to deliver a professional, cohesive experience to anyone visiting.

Event Hubs fall into two types: External or Internal. Before you create a Hub, you’ll need to decide how much visibility and access you intend for your events to have. External Hubs can host both public and private events. Internal Hubs, however, can only host private events. 

Public events typically allow anyone with a registration link to attend an event, whereas private events are better suited for an event with a specific guest list. Because events are hosted from the Hub itself, you’ll want to decide whether an event will be public or private before you launch. There are a few advantages to each Hub type, so here’s a closer look at how to use them. 

At Zoom, we use Internal Hubs to host employee-related meetings and events like: 

• Our 10-year anniversary celebration: This celebration was held on the Zoom Events platform with concurrent breakout sessions and a mix of live and pre-recorded content 
• Annual sales kickoff (SKO): Hosted on Zoom Events, our annual SKO features a smaller guest list and invited guest speakers.
• Training and Enablement Events: We use Zoom Events to train new employees.

Although these events are different, they all live in Internal Hubs. You can give your all-hands meetings one Hub, and use a different Internal Hub for team-building exercises and continuing-ed webinars. Rather than search the intranet or sort through emails to track down a link to a recorded meeting, employees can go to the designated Internal Hub to access past events on-demand as well as see upcoming events.  

As mentioned earlier, External Hubs can host public and private events. You can use the same External Hub to host a large, public trade show as well as a small, private meeting that’s part of the same event. This provides the flexibility to schedule limited events without having to change your Hub’s overall visibility (from External to Internal). 

At Zoom, we use External Hubs to host:

• Zoomtopia: Hosted on Zoom Events, this is our annual celebration of customers with multiple speakers, breakout sessions, and live entertainment. 
• Work Transformation Summit: Hosted on Zoom Events, this is a free, half-day virtual event designed for attendees to learn how leading organizations use technology to reimagine every brand experience.

• If you’re using your Zoom Events Hub primarily for private events, we recommend setting your Hub visibility to internal to keep your events private.

As we continue to adapt to a hybrid workforce composed of in-person and remote employees, virtual event platforms like Zoom Events will help you deliver a polished and immersive experience for all of your key stakeholders. 

Learn more about Zoom Events Hubs and how they can simplify, organize, and streamline your event content. From small product demos to full-scale conferences with interactive expos, we’re here to help you transform your virtual event into a memorable, engaging experience.