50 essential customer experience statistics for 2026

Nearly 60% of customers say they would switch to a competitor after only one or two negative customer support experiences. That’s why providing a memorable customer experience is imperative to your business's success.

In this blog, we’ll review some customer experience statistics that highlight the importance of focusing on your customers’ needs and expectations. These insights will help you identify key trends and areas for improvement, enabling you to elevate your customer service strategy.

We’ve laid out some key customer experience statistics that shed light on consumer preferences, behaviors, and challenges, providing you with valuable insights to enhance your customer interactions.

1. Gen Zers (34%) and millennials (35%) say 24/7 availability is one of the attributes for the best customer support experiences. (Zoom, 2025)
2. Email, voice/phone, and collaboration are the top three interaction channels in use today. (Metrigy, 2025)
3. While the biggest driver of consumer purchases is product or service quality (61%), the next largest is customer service and support (47%). (Qualtrics, 2024)
4. Brands that excel in customer sentiment outperform others in five-year stock returns by 43 percentage points. (NICE, 2024)
5. Sixty-two percent of customers prefer human interaction for customer support over digital. (Qualtrics, 2024)

Customers today have high expectations for their experiences with businesses. They demand intuitive user interfaces, interactive support options, minimal queue times, exceptional service, and high-quality products.

6. Over 80% of customers expect bots to escalate the interaction to a human when needed, but only 38% say it happens. (Zoom, 2025)
7. Seventy-nine percent of consumers believe that short wait times should be a fundamental part of the support experience, yet only 61% experience short wait times. (Zoom, 2024)
8. Seventy-five percent of consumers say poor customer service changes their purchasing behaviors. (Zoom, 2025)
9. The top three frustrations customers experience with chatbots are failing to resolve the issue (43%), getting stuck in a loop (38%), and needing to repeat themselves (37%). (Zoom, 2025)
10. Sixty-five percent of baby boomers and Gen X expect a resolution in 20 minutes or less, compared to 42% of Gen Z. (Zoom, 2024)
11. Boomers prefer phone support, with 83% hoping to resolve issues by phone. On the other hand, just 48% of Gen Z prefer the phone. (Zoom, 2024)
12. Almost 65% of customers don’t mind using AI as long as it appears to understand their needs. (Zoom, 2025)
13. Forty-nine percent of customers think companies use their data to their advantage. (Salesforce, 2024)
14. In 2024, 73% of customers believed companies treated them as individuals, not numbers, compared to just 39% in 2023. (Salesforce)
15. Sixty-four percent of people believe companies are “reckless” with customer data. (Salesforce, 2024)
16. Sixty-five percent of surveyed consumers ranked quick response times as the most or second most important aspect of a good customer experience. (Verint, 2023)

By enhancing CX, businesses can significantly boost conversion rates, increase customer retention, and improve their brand image. Satisfied customers are more likely to return, make repeat purchases, and recommend the brand to others, leading to higher revenue and long-term growth.

Zoom CX’s Quality Management, sentiment analysis, and unified analytics brands are designed to track and analyze customer interactions while identifying opportunities for improvement to help elevate customer experiences.

Here is some helpful customer experience study data:

17. Over 85% of customers say they’re more loyal to a company if customer service is consistently improved, and 87% say they’re more loyal with fast, effective customer service. (Zoom, 2025)
18. The biggest AI drivers for CSAT improvements, according to CX leaders, are AI-inferred sentiment of customer interactions (38%), agentics (34%), and AI-powered content creation (34%). (Metrigy, 2025)
19. Sixty percent of customers said they’d leave a brand after just one or two negative experiences. (Zoom, 2025)
20. Roughly 76% of customer experience leaders say customer ratings have improved 31% on average with the use of AI. (Metrigy)
21. Customers are 2.7 times more likely to return after a positive digital support experience. (Qualtrics, 2024)
22. Almost 65% of CX leaders have reduced average handle time by 28% by using agent assist tools, and 42% have reduced agent attrition by 29%. (Metrigy, 2025)
23. About 84% of consumers from Spain and 82% of consumers from France report higher-than-average churn after poor customer service. (Zoom, 2025)
24. Twenty-seven percent of CX leaders say agentics is the biggest driver of cost reduction, and 32% say it’s the biggest revenue driver. (Metrigy, 2025)
25. Sixty-five percent of customers have cut spending with companies that fail to meet their CX standards. (Broadridge, 2023)
26. According to 61% of CX leaders, AI reduced costs by 21% on average, and 63% say AI helped with a rise in sales for an average of 27% growth in revenue. (Metrigy, 2025)
27. Eighty percent of consumers are more likely to become repeat customers with companies that offer exceptional client experiences on digital channels. (Verint, 2023)
28. Increasing brand loyalty and awareness was stated as the top business priority for 75% of businesses across sectors. (Zoom, 2024)

Think about how you prefer to reach out to businesses — do you pick up the phone, shoot them an email, or maybe drop a message on social media? Let’s take a quick look at some customer experience insights that show the different channels people use and how they affect buying decisions.

29. Remarkably, 80% of consumers who have had success with chatbots or voicebots say they prefer them to humans always, often, or sometimes. (Zoom, 2025)
30. Fifty-seven percent of customers said using video to show an issue in real time is a major advantage. (Zoom, 2024)
31. Sixty-seven percent of customers prefer live phone support, with 51% preferring live chat and 47% preferring email. (Zoom, 2024)
32. Fifty-three percent of consumers between the ages of 18 and 45 prefer contacting a company via digital channels over the phone. (Verint)
33. Nearly three-quarters of consumers (74%) say they’d utilize a chatbot if it led to quick resolution. (Zoom, 2024)
34. Nearly 85% of customer experience leaders use AI interaction analytics for customer service, and 58% use it for sales. (Metrigy)
35. Seventy-two percent of customers have utilized self-service portals, while 55% have interacted with self-service chatbots. (Salesforce)

You walk into your favorite coffee shop, and before you even order, the barista knows your name and your usual drink. This experience makes you feel valued, right? The same idea applies to other CX environments. Personalization is all about tailoring interactions to each customer’s preferences, behaviors, and needs. 

Let’s look at some numbers to understand the impact of personalization in shaping customer experiences.

36. About 74% of customers expect bots to remember past interactions and want bots to anticipate their needs and issues, yet this only happens 28% to 30% of the time. (Zoom, 2025)
37. Ten percent of customers say personalization of responses and solutions is an attribute of the best customer service experiences. (Zoom, 2025)
38. Sixty-one percent of customers say they’re willing to spend more with a company that offers a customized experience. (Medallia)
39. Eighty-two percent of consumers say personalized experiences influence the brand they choose at least half the time when shopping. (Medallia)
40. Eighty-one percent of consumers want companies to personalize their experience based on the information the company has about them. (Broadridge)

From chatbots offering real-time assistance to sophisticated recommendation systems, businesses are using AI to create smooth and efficient customer journeys.

41. Almost 65% of consumers say data security is their biggest concern when it comes to AI customer support. (Zoom, 2025)
42. Seventy-two percent of frequent chatbot users are more likely to write a positive review after their interaction. (Zoom, 2023)
43. Fifty-three percent of consumers said they felt positively about a company using AI in customer support after reviewing potential benefits. (Zoom, 2024)
44. Customer satisfaction improved by 22.3% when companies leveraged AI for customer interactions. (Metrigy, 2024)
45. About 80% of consumers say that they would take their business elsewhere if the company’s AI had poor data security. (Zoom, 2025)
46. More than half of consumers (58%) expect AI to improve customer support by offering round-the-clock availability. (Zoom, 2024)
47. Two-fifths of consumers avoid AI-driven chatbots, believing the bots don’t understand the question and can’t provide an answer. (Metrigy, 2024)
48. Using an AI chatbot led to a 97% self-service rate and a 28% increase in CSAT scores. (Zoom, 2025)
49. AI adoption increased the number of customer issues resolved per hour by 15% on average. (The Quarterly Journal of Economics, 2025)
50. Ninety-two percent of businesses report embracing AI-powered personalization to tailor experiences for individual customers. (Medallia, 2023)

Providing fantastic CX is no longer a nicety; it’s a necessity. By prioritizing CX, you can build stronger relationships with your customers, leading to increased loyalty and sustainable business growth.

Zoom CX redefines customer engagement with self-service through Zoom Virtual Agent, our AI-first self-service solution. Using agentic AI, Zoom Virtual Agent helps you deliver always-on, proactive care that doesn’t just respond, but acts with purpose to solve your customers’ needs. 

To improve agent scheduling, performance, and engagement, look to Zoom Quality Management and Zoom Workforce Management. Unifying all your communications on one platform can help agents collaborate with back-office experts while speaking to customers in real-time via chat, video, or phone. Plus, pulling company-wide analytics is streamlined, making it easier to get a complete view of every customer.

Request a demo to see how Zoom CX can transform your customer interactions.